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Sales mock interview questions

Sales interviews test whether you can do the job in the room: how you handle rejection, how you build a pipeline and whether you can sell, often to the interviewer, on the spot.

Practise these questions free See an example answer

What interviewers look for

Results
Targets you hit, with numbers.
Resilience
Handling rejection and bouncing back.
Discovery
Asking before pitching.
Process
How you build and manage a pipeline.

The questions to practise

Grouped by type. The note beside each says what the interviewer is really testing, which is what your answer has to show.

Behavioural

  • Tell me about your biggest win.

    What it tests
    Results and method.

  • Describe a deal you lost. What did you learn?

    What it tests
    Honesty and resilience.

  • Tell me about a time you missed a target.

    What it tests
    Accountability.

  • How did you turn a no into a yes?

    What it tests
    Objection handling.

Sales skills

  • Sell me this pen.

    What it tests
    Discovery before pitching.

  • How do you build your pipeline?

    What it tests
    Prospecting process.

  • How do you handle the objection “it’s too expensive”?

    What it tests
    Value over price.

  • How do you prioritise your accounts?

    What it tests
    Time management and focus.

  • What does your sales process look like?

    What it tests
    Structure.

Situational

  • A key client says they are moving to a competitor. What do you do?

  • You are behind target with two weeks left in the quarter. What is your plan?

  • A prospect goes silent after a great demo. How do you follow up?

For the questions every interview asks, whatever the role, see the full list of mock interview questions.

An example answer, told with STAR

Situation, task, action, result. The structure is what to copy; the story should be yours.

“Tell me about your biggest win.”

  1. Situation

    A regional retailer had used the same supplier for eight years.

  2. Task

    Win a trial without competing on price.

  3. Action

    I spent the first two calls asking about their stock-outs, found they were losing weekend sales, and proposed a pilot at three stores built around delivery times.

  4. Result

    The pilot cut stock-outs by a third, and they signed a two-year contract worth 140% of my quarterly target.

Mistakes to avoid

  • Pitching features before asking questions
  • Results without numbers
  • Blaming the product or the market for lost deals

Practise it in Huru

  1. Choose what to practise

    Pick your role from 242+ career roles, or paste the job title and description to build a custom interview for that job.

  2. Answer on camera

    Huru asks the questions and records your answers, so you rehearse saying them, not reading them.

  3. Fix one thing and go again

    Every answer is scored out of 100, with what worked, the one thing to fix and a stronger version.

Start practising free

Sales interview: questions

What questions are asked in a sales interview?
Questions about your results and targets, lost deals, objection handling and pipeline, plus role-plays such as “sell me this pen”.
How do I answer “sell me this pen”?
Ask before you sell: who they are, how they use a pen, what frustrates them. Then connect the pen to that need and ask for the sale. Interviewers are testing discovery more than the pitch.

Go deeper on the Huru blog

Mock interview questions for other roles

Practise your sales interview out loud

Answer on camera and get every answer scored, with the one thing to fix and a stronger version. Huru is free for everyone.

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