Words You MUST Include in Your Resume to Pass ATS Screening
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Why ATS Keywords Can Make or Break Your Resume 🚦
Applicant Tracking Systems (ATS) are the digital gatekeepers of today’s job market. Over 97% of Fortune 500 companies use ATS software to scan, rank, and filter resumes before they ever reach a human recruiter. If your resume isn’t optimized with the right ATS keywords, it might never be seen—even if you’re highly qualified.
Using ats keywords resume strategies and smart resume optimization tips to rank higher and faster can boost your chances of landing interviews dramatically. But what are the best words to use, and how do you balance them with professional storytelling? Read on for step-by-step guidance, actionable checklists, and expert insights.

Cracking the ATS Code: What Are ATS Keywords?🔑
ATS keywords are specific words and phrases that match the skills, qualifications, and experience sought by employers. These include:
- Hard Skills (e.g., Python, Budgeting, Data Analysis)
- Soft Skills (e.g., Leadership, Communication, Problem-Solving)
- Job Titles (e.g., Product Manager, Data Scientist)
- Certifications (e.g., PMP, CPA, Certified Scrum Master)
- Industry-specific jargon
The key is to mirror the terminology found in job descriptions—but always in a natural, readable way!
đź’ˇ Key Takeaway
Customize every resume for each job application. Incorporate job-specific terms, but avoid keyword stuffing—ATS systems reward relevance, not repetition.
How to Find and Choose High-Impact ATS Keywords For Your Resume 🕵️‍♀️
Finding the right keywords is the foundation of resume optimization tips to rank higher and faster. Here’s how to build your winning keyword list:
- Study several job descriptions for your target role. Highlight repeated phrases and requirements.
- Leverage skills sections on LinkedIn profiles of top professionals in your field.
- Use online ATS keyword tools (like Jobscan, Skillsyncer, or Huru’s integrated feedback) to analyze your resume vs. job ads.
- Include synonyms & abbreviations (e.g., “SEO” and “Search Engine Optimization”).
- Prioritize contextually relevant keywords: Make sure every keyword fits naturally in your actual experience.
đź’ˇ Key Takeaway
Use Huru’s AI Resume Optimization Checklist to compare your resume with top job postings and instantly identify missing keywords.
Power Words & Phrases: The ATS Keyword Cheat Sheet
Employers and ATS love action words paired with results. Here’s a table of high-performing, ATS-friendly keywords to maximize your score:
| Skill Type | Examples of ATS-Optimized Keywords |
|---|---|
| Project Management | Implemented, Coordinated, Delivered, Scope, Agile, PMP, Scrum |
| Analytics & Data | Analyzed, Metrics, Dashboard, KPI, SQL, Python, Tableau |
| Sales & Revenue | Increased, Generated, Prospected, Negotiated, Closed, Forecasted |
| Leadership | Led, Mentored, Supervised, Facilitated, Directed, Influenced |
| Customer Service | Resolved, Assisted, Supported, Relationship Management, CRM, Satisfaction |
| Technical Skills | Developed, Programmed, Configured, API, JavaScript, Cloud, AWS |
| Marketing | Launched, Promoted, Brand Awareness, Campaign, SEO, Content |
Pro Tip: Always back up keywords with specific achievements! For more, visit our in-depth guide: The Ultimate Guide To Resume Keywords Get Past The Ats And Land The Interview.
Smart Resume Optimization Tips to Rank Higher & Faster 🚀
- Format for ATS: Use .docx (Word) format unless otherwise stated. Avoid graphics, headers, footers, or tables that can confuse ATS parsing.
- Strategic Keyword Placement: Include keywords in the Professional Summary, Skills, Experience, and Education sections (not just a bulleted list).
- Action + Result: Combine keywords with quantifiable outcomes (e.g., “Implemented agile process, cutting project delivery by 20%”).
- Density, Not Stuffing: Aim for 10-20 relevant keywords, naturally integrated. Overloading keywords can harm readability and flag your resume.
- Industry Specificity: Tailor your keywords for each industry—tech roles require different language than healthcare or marketing.
- Test & Refine: Use AI resume screening platforms like Huru to analyze and optimize your resume before you apply.
đź’ˇ Key Takeaway
Want instant feedback on your keyword usage and formatting? Get a personalized resume review with Huru’s AI-driven platform.
Q&A: Your Top ATS Resume Questions Answered 🤔
What is the optimal file format for ATS?
.docx is safest; PDF formatting can trip up some older ATS systems. Always check the job posting for requirements.
How many keywords should I use?
10-20 well-placed keywords are enough for most resumes. Focus on relevance and natural fit.
How do I know if my resume will pass ATS?
Use Huru’s ATS optimization checklist or other AI screening tools to test your resume before applying.
Can I balance personal branding with ATS optimization?
Absolutely! Use authentic voice and highlight unique strengths—but always align examples with keywords from the job description. For interview prep, explore Beyond The Resume Highlighting Hidden Strengths In Your Interview.
Should I create more than one version of my resume?
For best results, tailor your resume for each application, especially for different industries or job functions. A/B test your resumes to see which keywords get better responses.
Watch: How to Write a Keyword Optimized Resume for ATS Success 🎥
Your Next Steps: Master the ATS & Stand Out
Optimizing your resume for ATS doesn’t mean sacrificing your unique voice or achievements. The right words open doors—but real confidence comes from preparation. Practice your interview skills, get instant feedback, and walk into your next job interview ready to own your story.
Ready to transform your job search? Start unlimited mock interviews and get tailored feedback now at Huru.ai.
About the Author
Elias Oconnor is a seasoned content writer at Huru.ai, specializing in career development, resume optimization, and AI-driven job search strategies. Elias’ mission is to empower job seekers to tell their best story and land interviews with confidence.

Jan 15,2026
By Elias Oconnor